Cyprès 21
An independent campaign concept for Le Labo’s CYPRÈS 21 INDIGO candle. Inspired by Japanese aizome dyeing, the visual direction pairs sculptural indigo textiles with quiet still life photography to explore craft, time, and ritual. The campaign extends the visual direction across outdoor, web, and social, using the line “A slower kind of blue.”
PROJECT DETAILS
ROLE
Art Director
SCOPE
Visual Direction, Campaign Applications
I built the image direction around sculptural indigo textiles, warm directional light, and quiet compositions. The candle remains the focal point while the folds, texture, and scale of the fabric reference the craft behind aizome dyeing.
The visual direction was adapted across outdoor, web, and social formats while maintaining the same restrained composition, color, and typography.
Independent campaign exploration created with ChatGPT and refined in Adobe Photoshop. Not affiliated with Le Labo.